About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.
About T&P A Leading WPP Media Brand
T&P is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
Role Summary and Impact
We are recruiting for a Head of Paid Social to drive excellence in social channels across the T&P network. This is a pivotal role in the agency and the person will define and lead the Paid Social offering across the wider T&P business as social investment continues to grow, as well as drive best practice process and operations. They will be responsible for driving increased knowledge and opportunities for our wider Integrated Performance Media team where all activation and planning experts are versed in cross channel capabilities across Paid Search, Paid Social and Programmatic. The growth and expansion of the Paid Social category means the Head of Paid Social will be needing to be on top of the regularly changing opportunities for clients, assisting teams in other markets are sufficiently skilled and working collaboratively to deliver best in class service to clients.
In addition to this, the Head of Paid Social has the responsibility of being our Performance Hub lead on our Worldwide Clients managed from London. This role connects the Head of Paid Social to clients and is the Performance sponsor for this set of clients, working closely with client leads and their direct team.
The Head of Paid Social is responsible for ‘owning’ the Social area of the digital function for the wider business and developing the offering over time. Working closely with the senior digital team, and the Chief Performance Officer, they will seek to bring thought leadership and innovation to our overarching digital output.
This role offers a fantastic opportunity for a genuine and authentic leader to take T&P to the next level in this space.
The Paid Social team is responsible for any and all output related to this discipline, including, strategy and planning, activation, reporting and optimisation, innovation, bringing new opportunities to our clients, points of view and thought leadership. This team is part of the integrated Performance team and works closely with other discipline leads, as well as the wider teams across the agency and the wider WPP Media paid social community.
Responsibilities:
●Managing and driving T&P’s narrative and approach to Paid Social, ensuring consistent best practice implementation
●Working with other practices to continually evolve and deploy the T&P &Social proposition to its maximum potential
●Leading and managing the Paid Social team in London, embedded personnel and providing support to Social leads in other markets as required
●Lead senior client conversations in Paid Social and showcase the strength of the offering to new and existing clients, demonstrate innovation and expert opinion to assist in driving client business forward
●Maintain a level of knowledge of the breadth and capability of the integrated Performance Media team across multiple markets, building a holistic picture of how and where we can fill skills gaps and improve our people
●Enable team members to collaborate effectively and share learnings and experience across integrated activity, primarily focusing on Paid Social
●Provide a view to the senior team of Paid Social services and capability on an on-going basis and recommend areas for improvement and development
●Use your expert knowledge to raise the profile of Paid Social at T&P and engage in external industry events as well as internal education of the wider teams
●Build out internal Paid Social processes and ensure these are rolled out worldwide, monitor and drive adoption of new processes
●Always be looking for new opportunities to engage new and existing clients
●Assist with pitch work where required
Skills and Experience
●A confident self-starter who is able to take initiative and act accordingly
●Comfortable in having autonomy and decision making
●Extensive knowledge of the paid social industry and the evolving trends
●Capable in talking about other performance channels (Paid Search, Programmatic, Retail Media) to help support and lead client relationships
●Knowledge and understanding of how creative delivers change and opportunity within Paid Social
●An effective leader and have extensive experience managing teams and different skillsets
●A motivator and positive role model for the teams, a strong advocate for T&P values
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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