We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth
for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building
relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
ABOUT THE ROLE....
This role is dedicated and will sit within the new team at Zenith International leading the global Digital Hub (social, search, programmatic activation) and overall business development and growth of the digital account. You will be expected to form a strong relationship the client team and heads of biddable channels, to collaborate and develop digital excellence, growth, and meaningful insight informing future media planning. Reporting into the Head of Digital Operations, with a dotted line into the Global Client Lead for the account – one of the world’s largest and most exciting alcohol groups, with several globally known brands in numerous categories.
Responsibilities
ABOUT THE WORK.....
Business Development & Growth
- Accountable for leading the overall business development and growth of Account’s digital throughout centrally activated media and projects. Package and sell in new services and solutions to global Account’s clients to drive account growth and profitability
- Drive digital buying excellence, and utilisation of Value Based Solutions to deliver guaranteed outcomes for the client and agency objectives, remain POC for senior clients
- Identify strategic business development opportunities in-line with Account’s global digital aspirations and objectives
- Communicate to senior global Account’s clients Zenith International’s value and capabilities with the objective of expanding the existing SOW, including new incremental digital channels, markets, and business units
- Collaborate with wider agency digital leadership and departments to deliver the identified new services and solutions, build a business case for any required funding to create/deliver new solutions (In partnership with Head of Digital Operations)
- Within quarterly and annual commercial planning, identify and forecast areas of commercial efficiency and growth across your Digital Hub P&L, and additional revenue driving services or solutions
Digital Activation Excellence & Quality of output
- Develop, own and iterate in the digital Hub vision and strategic areas of focus on an annual basis. Clearly communicate and set expectations with all Hub team members
- Accountable for identified areas of improvement across digital quality, efficiency, and effectiveness activated by the Hub and delegating to your operations director and channel directors
- Accountable for guiding your team to deliver processes that output world-class optimisation and campaign result insight/performance commentary across all Hub team members to maximise campaign performance
- Responsible for developing and maintain a positive and strong digital-focused team culture across onshore and offshore team members, unify all team members as one team regardless of location
- Lead Hub digital activation team members (onshore and offshore), and empower your directors to drive operational and performance excellence
- Oversee digital and strategic guidelines focused on best practice for digital channel activation, including leveraging Hub learnings into strategy best practices informing future planning
- Foster a culture of testing, learning, and insight across your direct reports, oversee the creation of a central campaign learning repository (campaign and test & learns insight empowering future local planning)
- Accountable for sharing senior POVs to global Account’s clients on new strategic digital projects, their intended outcome, and result to drive business value throughout digital media
- Own partnerships / JBPs with the relevant media owners / technology companies to ensure vendor JBP value added services are featured within test and learns and deployed throughout the year
Digital Hub Operations, Model & WoW
- Accountable for the digital Hub Model and WoW, including London and PGD collaboration, identifying evaluations and deploying throughout the Hub and into local markets (including Value Based Solutions WoW)
- Collaborate with Value Based Solutions to drive operational excellence to maximise client outcomes
- Responsible for identifying evaluations in the Hub team structure and staffing, including profitability of the Hub and cost control (P&L ownership)
- Oversee operations director to ensure Hub buyers and Local Planners are utilising key technologies to benefit improved Hub WoW including AuditPro, CapSure, M-Dynamic and other identified tools
- Collaborate with senior local Zenith leadership on specific local market needs (e.g. evolution to model), where needed identify improvements in specific local markets and to deliver an effective Digital Hub model and WoW
- Identify process & systems to create further automation on the management of digital media activation, collaborate with Data & Technology and Product team on building new solutions (In partnership with Head of Digital Operations)
- Accountable for agency digital hub service score and delivery of digital performance related bonus KPIs of the digital Hub
Stakeholder management (Internal and External)
- Engage with multiple stakeholders in Zenith International and local market leads (and key Publicis Media/Publicis Groupe practice leads)
- Manage senior Account’s global clients across digital marketing and activation, procurement
- Build rapport and trust with Account’s global clients
- Build a strong relationship with Zenith leadership throughout markets
- Manage client expectations, always focusing on exceeding, where possible
People Management
- Lead a team of digital channel specialists, set the agenda and vision for the digital hub department
- Drive daily seamless collaboration of all Hub team members across London and PGD locations
- Directly manage your direct reports effectively and with leadership
- Empower channel and operations directors to deliver their best work
- Foster a culture and team spirit of collaboration, openness, trust, and digital excellence
- You will report to the ZI Head of Digital Operations and the Account’s Global Client Lead, foster a strong relationship and manage up-down within the agency
- You will ensure the team is delivering against objectives and offer mentorship and development to team members (both direct reports and peers)
- Responsible for developing and setting the training and certification agenda across the Hub
- Responsible for talent hiring, onboarding, development and succession planning, including performance reviews, pay reviews, and promotions
Qualifications
WHAT YOU NEED TO SUCCEED....
- Extensive experience across digital channel strategy, planning, and activation within social, search, programmatic and e-commerce (multi-market)
- Experience across digital reporting, ad technology, governance
- Experience in leading large digital activation teams across multiple locations
- Experience managing senior stakeholders and building trust and credibility
- Experience working across multiple markets and managing a diverse team
- Ability to managing upwards and engage with senior leadership within Publicis
- Integrated, strategic media experience with a good understanding of digital with some knowledge of campaign activation management.
- Strong team leader who provides support and empathy for all team members
#LI-MP1
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
