Company description
Publicis Groupe, known for its world-renowned creativity, best in class technology,
digital and consulting expertise, is the world’s third largest communications group in
the world. With more than 80,000 people in over 100 countries, the Groupe has four
Solution hubs: Creative with Publicis Communications, Media with Publicis Media,
Digital business transformation with Publicis Sapient, and Health & Wellbeing with
Publicis Health.
ABOUT THE CLIENT....
Adobe is one of the largest and most diversified software companies in the world.
Adobe empowers everyone — from individuals and small businesses to government
agencies and global brands — to design and deliver exceptional digital experiences.
Headquartered in San Jose, California, and with a diverse global population of more
than 31,000 employees, they achieved revenue of US$21.5 billion in fiscal year 2024.
Adobe has three major product lines: Creative Cloud to unleash creativity, including
famous apps such as Photoshop, Document Cloud to accelerate document
productivity, including Adobe Acrobat, and Experience Cloud to power digital
businesses, including Adobe Analytics. Adobe have been at the forefront of digital
technology for over 40 years and continue to see rapid sales growth.
They are an exciting, dynamic company with a respectful internal culture based on their
four key values: Genuine, Innovative, Exceptional & Involved. From a marketing
perspective, Adobe are one of the most sophisticated digital marketing businesses in
the world. Their activity is split between upper funnel and performance budgets, and
they invest circa $180m in media in EMEA alone. This model, with a country led
approach, is called the “Power of One” and gathers all the capabilities of the Groupe
under one roof, putting clients at the core of the organisation.
Changing the world through digital experiences is what Adobe’s all about. They give
everyone – from emerging artists to global brands – everything they need to design and
deliver exceptional digital experiences! They are passionate about empowering people
to create beautiful and powerful images, videos, and apps, and transform how
companies interact with customers across every screen.
Adobe is on a mission to hire the very best and are committed to creating exceptional
employee experiences where everyone is respected and has access to equal
opportunity. We realise that new ideas can come from everywhere in the organisation,
and we know the next big idea could be yours!
Overview
ABOUT THE TEAM....
In 2023, Publicis Media won the Adobe business for Europe, APAC, and Japan. We have
established the Adobe.pub team to act as a seamless extension of the Adobe marketing
team. Adobe.pub sits within the Zenith Global team and benefits from the opportunity,
infrastructure and culture of one of the best international agencies in London.
The EMEA team, which has 95 members spread across London and India, covers all EMEA
activity, from establishing strategy to media planning, activating media across digital
channels, and reporting on campaign results. We handle both performance and upper
funnel activity and are dedicated to creating full-funnel strategies to maximise Adobe’s
digital engagement.
ABOUT THE ROLE....
This is an incredible opportunity to drive growth and change on a fast-growing, game changing
Publicis Media client.
As our clients business continues to mature we are seeking a Performance Business Director to join
our growing team and help our clients unlock the full potential of our strategic planning
capabilities. You will play a pivotal role in developing a world class communications
planning product for our team and use proactive thought leadership to help clients to
unlock new sources of growth.
ABOUT THE WORK....
Leadership & Team Management
- Overall leadership of Adobe.pub’s EMEA performance product across upper and lower
funnel activity in Programmatic Media, Paid Search, and Paid Social for the Acrobat
Product Group
- Manage and coach a multi-disciplinary team, including direct line-management
responsibility for Programmatic, Search, and Social talent dedicated to the Acrobat
product group
- Represent all performance workstreams for Acrobat on the Adobe.pub management
team and collaborate with other product group leads
Strategy Development & Planning
- Work in partnership with the Acrobat Planning Lead to develop and implement a
vision for deploying Adobe’s media investment in performance channels to deliver
optimal business and ROI outcomes
- Develop effective and efficient quarterly performance strategies across all channels to
drive brand, digital, and business results
- Move Adobe towards a “full-funnel” approach combining upper and lower funnel
media for maximum efficiency and effectiveness
- Always seek out new and improved planning approaches, partners, data sets,
processes, and ways of working to continuously improve the team.
Measurement, Analytics & Optimization
- Effectively analyse historical campaigns to integrate learnings into future campaigns,
in collaboration with analytics teams within Adobe.pub and Adobe
- Work with strategy leads to oversee a robust test-and-learn program to improve
Adobe’s media effectiveness
- Help Adobe overcome walled gardens to understand the actual impact of different
channels on results
Partnership & Collaboration
- Develop relationships with key media vendors to negotiate partnerships for Adobe.
- Collaborate with Performance Leads in APAC, Japan, and the US to share and adopt
best practices to accelerate performance delivery.
- Contribute to the development of the broader global Adobe.pub, Zenith Global &
Publicis Media performance product.
- Look for opportunities to expand Adobe.pub’s relationship and scope with Adobe by
providing services that drive growth for the client's business.
Responsibilities
WHAT YOU NEED TO SUCCEED....
- Digital-first leader who can craft compelling, data-driven stories and influence
diverse stakeholders
- Strategic thinker with expertise in digital performance, analytics, and
optimization to shape client media strategies
- Technical proficiency and hands-on experience in Programmatic, Paid Search,
or Paid Social activation
- Proven team leader who builds high-performing, motivated, and collaborative
teams
- Strong account management skills to ensure seamless delivery and trusted
relationships with Adobe and internal stakeholders.
- Excellent presentation and communication abilities to confidently engage
senior stakeholders
- Commercially driven and proactive, with strong problem-solving skills and
ability to escalate issues early
- Analytical and detail-oriented, adept at interpreting data, spotting trends, and
ensuring accuracy
#LI-MP1
Additional information
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
