Agency :
Havas Media
Job Description :
As Digital Performance Planning Partner, you will lead the integration of measurement, analytics and data-led innovation into our strategic planning processes. You’ll work closely with client teams, strategists and specialist units to embed elevated standards of performance planning, measurement and insight across the agency.
Digital Performance Planning Partner
Reporting to: Chief Strategy & Planning Officer
Location: Havas Village London, 3 Pancras Square, London N1C 4AG (Travel to client offices across the UK as needed.)
Our Ambition
At Havas Media Network we create Meaningful Media that drives growth for the world’s most ambitious brands. Guided by our values—Human at Heart, Head for Rigour, and Mind for Flair—we embed genuine human insight, data-driven discipline and creative daring into everything we do.
This role sits at the heart of that promise—bridging day-to-day planning with specialist capabilities to ensure data-driven thinking enhances every stage of media delivery.
Role Purpose
As Digital Performance Planning Partner, you will lead the integration of measurement, analytics and data-led innovation into our strategic planning processes. You’ll work closely with client teams, strategists and specialist units to embed elevated standards of performance planning, measurement and insight across the agency.
You will audit clients’ current data maturity across analytics, tech and insights; shape a roadmap for improvement; and demonstrate how Havas can drive measurable business impact through smarter planning and deeper collaboration.
This role is not about managing a team directly—but about elevating those around you. You will guide, influence and upskill cross-functional teams, aligning their work to real client challenges and tangible business outcomes.
Key Responsibilities
1. Embed Data-Driven Thinking Across Account Delivery
- Collaborate with account, planning and strategy leads to inject data-led ideas into campaign planning, trading decisions and client comms.
- Work with specialist teams to identify, package and pitch relevant case studies to client needs—showcasing real-world impact.
- Champion the use of data as a creative and strategic lever, not just a reporting function.
2. Client Audits & Maturity Assessments
- Lead assessments of existing client setups across analytics, insight and martech.
- Identify gaps and opportunities where Havas can support—whether through new measurement frameworks, tech integrations or capability development.
- Co-develop bespoke data maturity roadmaps with clients.
3. Measurement Strategy & Governance
- Build holistic measurement strategies, combining MMM, geo tests, incrementality, and digital attribution.
- Help clients navigate signal loss through solutions such as server-side tagging, modelled reporting and first-party data strategies.
- Align methodologies with real business KPIs and commercial outcomes.
4. Performance Planning Excellence
- Translate insights into media-agnostic strategies that optimise short-term performance and long-term brand equity.
- Set planning guardrails, learning agendas and clear optimisation triggers at both annual and campaign level.
- Build tools and templates that elevate day-to-day planning rigour across all accounts.
5. Test & Learn Leadership
- Govern experimentation sprints across creative, targeting, bidding and measurement.
- Evaluate emerging partners, from clean rooms to generative AI, and pilot those with the greatest ROI potential.
- Codify and socialise learnings across the agency to create repeatable best practices.
6. Cross-Team Collaboration
- Be the connective tissue between Planning, Strategy, Data, Biddable, and external measurement partners.
- Translate specialist expertise into actionable, relevant solutions for account teams and clients.
- Contribute to internal training, product development and thought leadership.
Ideal Experience & Skill Set
- Proven leadership in digital performance, measurement and data strategy roles.
- Hands-on experience with MMM, incrementality testing and advanced attribution.
- Strong understanding of ad tech and martech ecosystems (GMP, GA4/BigQuery, Meta CAPI, server-side GTM etc.).
- Fluent in using data to tell compelling stories and influence both internal teams and C-suite clients.
Success Indicators (First 12 Months)
- Completed data/tech/insight audits for at least two priority clients, with roadmaps in place.
- Delivered integrated, data-informed plans across multiple accounts—linking specialist services to planning outcomes.
- Embedded data-led planning principles across client teams through training, templating and case study alignment.
- Authored a playbook or framework that formalises how Havas account teams apply data in day-to-day delivery.
#LI-TA1
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
