1767 – Account Director – Planning (Ford)
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About Mindshare: A Leading WPP Media Brand
Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.
Role Summary and Impact
We are recruiting for an Account Director who is an exceptional and driven media planner, to join our Connections Planning team.
You will be working on the Ford account in the UK – the biggest auto advertiser and one of the biggest accounts at Mindshare. We work in a unique ‘full service’ model meaning that the media teams collaborate closely with creative and account management teams within the Ford agency structure (primarily working with VML).
Both Ford and Mindshare embrace agile, collaborative working, which means we are essentially an extension of Ford’s marketing team. We spend time at both Mindshare and Ford’s offices in Dunton twice a week as well as offering flexible working.
In terms of your day to day, the bulk of your time will be spent on planning exciting, award-winning campaigns as well as working with channel specialists to make those plans a reality. This involves everything from defining the approach to audience, designing the connections plan across all relevant touchpoints as well as working on content creation and measurement.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
You will be expected to demonstrate experience and knowledge in:
- Knowing the tools and means to build and target audiences in addressable and non-addressable media to validate the media approach ensuring that the defined audience can be reached at the scale required
- Connecting the dots between the data we, the client, media owners and other internal teams hold to plan most effectively.
- Designing the connections ecosystem & plan, working closely and collaboratively with channel specialists and wider agency teams from a paid, owned and earned perspective
- Day to day management of campaigns and annual planning as a key liaison between clients and channel specialists
- Management of others to develop their skills
- You show a breadth of understanding of all media channels and can confidently discuss the role they play within a comms strategy
- Have an interest in both brand and performance campaigns with some knowledge of ecommerce
- Ability to draw clear insights and implications for media (i.e. connecting the outputs of different insight systems successfully)
- Demonstrate a passion for media and understanding of what makes a great media campaign, tangibly showcasing excellence in planning craft.
- Take responsibility for the upfront work that needs to happen in order to deliver a great, clear and concise universal brief to the specialist teams that hits the clients' brief on the head
- You care about proving your campaigns work! How? By being able to create a holistic measurement framework relevant for your brand and applicable to every campaign that is digestible (setting KPI’s methods I.e., which tool/system, necessary tracking) and plan for adaptation/optimisation
- You are confident in presenting with passion and conviction, managing senior client relationships, running all agency team sessions and collaboratively leading client projects and tackling challenging conversations.
- You are excited to work as part of a team; immediate, wider department and specialists as required. Leading by example though presence and contribution. Taking the responsibility for working in a collaborative, inclusive way
- You demonstrate excellent attention to detail and accuracy in output and meeting deadlines. As well as strong organization to meet client expectations, manage workflow for self and junior team members.
- Demonstrate a proactive desire to continually improve own knowledge and wider skill set
- You are open minded, flexible and have a challenger mindset.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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